If you’re a professional who deals in automotive security, particularly in bespoke security solutions, and looking for a top-quality, reliable, unique, and highly customisable product to offer your customers, you might be interested in partnering with us.
StarLine vehicle security products are highly advanced and therefore require a certain degree of technical knowledge and skill to work with, hence – they can only be handled by suitably qualified technicians.
Our products cannot be sold for DIY installation and can only be obtained through – and installed by – authorised dealers in the UK, who hold a current Partner ID and are listed on our official website.
We are always on a lookout for new Partners to join our network of StarLine-approved dealers in the United Kingdom.
We are open to working with independent mobile fitters, workshops, dealer centres, used vehicle dealerships, and any other business entity deemed suitable to distribute our products and represent our brand.
Origins of the Partner Programme
The StarLine Partner approval programme for UK Partners is based on the original Partner approval programme developed by the manufacturer, and used in its native Russia as well as the CIS countries. The programme was modified and adapted for the United Kingdom to account for various geographical differences.
Purpose of the Partner Programme
Since StarLine products are not sold for DIY installation, there is a dealer network through which customers can obtain them – supplied and fitted. The Company mandates that, in order to uphold its stance on quality, its products are to be handled exclusively by reputable and suitably qualified Partners.
The Partner Programme is in place to ensure that Partners:
- ... possess sufficient knowledge on StarLine’s product range to provide effective consultations to potential customers;
- ... have a proven track record in the industry;
- ... are suitably qualified and/or possess a certain degree of technical knowledge/experience to work with StarLine’s 6th generation vehicle security equipment;
- ... meet the Company’s standards for quality workmanship.
Authorisation Process
For standard Partners, in order to receive a Partner ID and be officially authorised to offer StarLine products in the UK, you must complete only the steps marked as mandatory.
But those, who would like to be listed as a Certified Partner on the StarLine UK dealers map, must complete all the steps of the Partner authorisation process, as described below.
Steps marked with an aesterisk (*) are mandatory for receiving a StarLine Partner ID.
Application
* This step is mandatory!
The first step is to complete an application form. Please include sufficient information about yourself / your company for us to be able to carry out preliminary assessment.
Once we receive your application form, we will be in contact within 2 business days.
Once you’ve completed the application form, we’ve reviewed and accepted it, you will be given your login and password, and will be able to proceed with the rest of the authorisation process.
Resources
* This step is mandatory!
In preparation for your first installation of a StarLine product, we strongly recommend you familiarise yourself with the product range, the technologies used in StarLine products, and related supporting materials:
- Potential Partner introduction
- StarLine product set-up manual
- Installation manuals and connection diagrams
- Links to important web resources that you will need to access regularly when working with StarLine products
Anyone who currently works with StarLine’s automotive security equipment, and anyone interested in becoming a StarLine Partner, is encouraged to watch recordings of webinars, focused on product set-up.
Tests
* This step is optional!
While we do not require that our partners have formal education in automotive or general electronics, we do require that they possess basic understanding of vehicle electronics, that they are able to read and interpret diagrams, and are familiar with the fundamental concepts of vehicle security equipment, and that they understand what good workmanship entails when it comes to installing aftermarket vehicle security equipment.
These tests will help you (and us!) assess your knowledge and skill, and decide whether your current level of expertise matches that needed for working with StarLine automotive security equipment.
Interview
* This step is optional!
A phone interview is not always necessary, however, in some cases, you (or the person responsible for carrying out / supervising installations) might be required to speak with a StarLine technician or consultant over the phone or an alternative communication medium, in case there are matters that require personal clarification.
Product Set-Up
* This step is mandatory!
In order to receive a Partner ID, we require that a potential Partner has a demonstration vehicle, and carries out the first installation of a StarLine product to that vehicle, and provides a report on this installation, to confirm sufficient product understanding and demonstrate quality of work.
Representation
* This step is mandatory!
As a StarLine Partner, we require that you engage in active promotion of the StarLine product range. This includes listing our products on your company’s website, displaying marketing materials on your premises (if applicable), or/and promoting them on social media, as well as taking any other appropriate action to raise awareness of the brand.
You will find promotional materials on this website, and, as a StarLine Partner, you are free to use anything from our official UK website and social media, as well as our international website.
At this point, we will examine your website (and/or another medium you use for advertising) to ensure that our brand and products are represented correctly and you are adhering to the StarLine pricing policy.
Partner Agreement
* This step is mandatory!
One you have completed the mandatory steps of the StarLine Partner approval programme and are ready to receive your StarLine Partner ID, you will be given an Agreement to review and sign.
Customisation
* This step is optional!
As you become familiar with the StarLine platform, you will be able to apply FlexibleLogic™ algorithms in your installations. In order to receive a StarLine Partner Certificate, you will be required to demonstrate your understanding of bespoke customisation using FlexibleLogic™, by providing at least 3 different examples of FlexibleLogic™ programming.
Visit the link below to learn more about customisation, bespoke installs, and see video examples of what can be achieved using StarLine’s FlexibleLogic™ algorithms.
Product Knowledge
* This step is optional!
Once you have carried out 5-10 installations, you will be able to take the StarLine product familiarity test. The purpose of this test is to ensure that you / your company’s consultant(s) who speak directly with the customers are able to give effective and professional consultations to the customers and help them choose a product that is most suitable for the protection of their vehicle and fits their individual performance and user comfort preferences.
Partner ID
Once you have successfully completed the mandatory steps of the authorisation process, you will be given a Partner ID and listed as an approved Partner on our official website.
At this point, you are officially authorised to offer StarLine products to the end-user.
Further Certification
[Optional]
If, in addition to your Partner ID, you would like to obtain the status of a StarLine Certified Partner and be listed as such on our dealer’s map, as well as be given access to advanced settings within StarLine Master, please look into completing all the steps as described above.
Once you have completed the steps required for certifications, you will receive your StarLine Partner certificate. The certificate is issued for 1 year, after which it needs to be extended. The certificate can be desplayed in digital or physical formats on your website / social media, and, if applicable, physical premises.